Internal Cannibalisation

Opening a new location results in a negative impact on the sales of other surrounding locations of your own brand. This negative impact is called internal cannibalization: by opening a new location, you risk to cannibalize on your own existing network.

Example case;

Using a predictive model will lead to exact cannibalization calculations in the Location Planning module. No further interpretation is needed.

• When simulating an opening, the exact internal cannibalization is calculated and presented in the results section below the map.