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Concepts & terminology
ActivationAggregated zone levelAverage basketBaseline networkBaseline periodBenchmarkingBrandCatchment areaChurn rateCompetitionCompetitive pressureUpdated platform terminologyConvenienceCoverage of KPIsCross-visit potentialCustomer areaDefault frameworkDetailed zone levelDeviation (LPF)Deviation map layerDrivetimeExperienceReality correction factorFrequencyFull market sizeFootprint periodGeocoderGross market spaceHalo-effectHALO uplift potentialInternal CannibalisationIsochroneKPILocation classificationLocation clusterLocation managementLocation Performance FrameworkLocation ViewLoyaltyMailboxes grossMailboxes netMarket sizeMarket ShareMarket sizingMacro environment indicatorsMaturityMicro accessibilityLocation characteristicsModuleUnprofitable locations w/o growth potentialObtainable market sizeOutperformersCar passage and footfallPassage confirmationPassage VisibilityPenetrationLocal activityPotlocProtection areaRoad segmentsSales KPIsSales per family/householdSales per mailboxSales per inhabitantSimulationSegmentOpportunity frameworkTarget audienceTemporary situationBenchmarkPredicted salesPredicted sales per mailboxPredicted market shareActual driving speedUnderperformers UrbanizationUser rolesVisibilityWillingness to travelWealth indexZone

Convenience

Convenience indicators are a type of microenvironment or location quality indicators. Typical examples of convenience indicators are (amongst others):

  • Micro-accessibility
  • Parking pressure
  • Surface or capacity
  • Opening hours

Inconvenience brings barriers to a customer, often with extreme consequences.

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