Overview screen display Marketing Efforts

Screen display & functionalities

Module settings

Map settings

• To clear all applied settings & reset the default settings (configured by us)
• To save your applied settings in a custom View (this saves you to reapply settings for the next time)
• To load preconfigured views (advanced settings) or a previously saved custom view 

Zone level selection

Choose the geographical zone level of the zone data on the map:

• Detailed (or custom name)
• Aggregated (or custom name)
• Other aggregation layers: only possible when configured

Period / simulation selection

Allows you to select which data you want to display: data from a preset baseline period or the (model) data from a previously created simulation.

Filter section

If you don't want to display all data (for the entire network, for all product segments and for all zones within the country)

• Filter on locations from the different brand (groups)
• Filter on segments (if multiple segments were uploaded - not always enabled)
• Filter on zones (corresponds with your applied zone level)

Data display 

Interactive map

Use the map to visualize the data corresponding to the applied settings for the selected baseline period/simulation.

Functionalities left:

Search for addresses, place names or regions. An orange marker will be placed on the given address

Zoom in on the map

Zoom out on the map

Display the map in full-screen mode

Functionalities right:

Activate map layers to visualize data geographically

Consult the legend of the map layers

Print the map display and export to PDF

Click on the displayed logo's and zones on the map to retrieve more information:

• To open the location pop-up with all location information, click on the location logo's on the map 
  • only for own locations and competitors (locations should be visible by enabling the corresponding map layers)
  • open the location view report (automated report) of own locations (possible to save as PDF)
• To open the zone pop-up with all zone information, click on a zone on the map 
  • the zone code corresponds to the applied zone level
  • open the zone report (possible to save as PDF)

Data overview

Summarizes all uploaded data in absolute numbers for your platform, usually divided into the following categories;

Network data

• Sales KPIs - your sales data for your own brand locations only (will be N/A for other competitor brands)
  • might contain the model results for your locations; KPIs are proceeded by 'predicted'
  • Click on to see the data for the location separately (corresponds to your location filter)

Market data

• Market size 
• Competition - corresponds to the selected brands in the location filter
• Socio demographics 
• Location characteristics - the amount of local activity in the network for the applied period
• .... (other categories possible)

Please note that the numbers of these data within these categories get recalculated when applying different filters in the settings. (Read examine location & examine zone data for more information)

Export to XLS - button

Export the data for the chosen filters to excel. Different export are possible.