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Welcome!Module overview Understanding the building blocks of the modelPackage of articles to get you started Data sources & information about updatesThe RetailSonar business case: how to optimize your future network footprint ?
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ActivationAggregated zone levelAverage basketBaseline networkBaseline periodBenchmarkingBrandCatchment areaChurn rateCompetitionCompetitive pressureUpdated platform terminologyConvenienceCoverage of KPIsCross-visit potentialCurrent state periodCustomer areaDefault frameworkDetailed zone levelDeviation (LPF)Deviation map layerDrivetimeExperienceReality correction factorFrequencyFull market sizeFuture state periodGeocoderGross market spaceHalo-effectHALO uplift potentialInternal CannibalisationIsochroneKPILocation classificationLocation clusterLocation managementLocation Performance FrameworkLocation ViewLoyaltyMailboxes grossMailboxes netMarket sizeMarket ShareMarket sizingMacro environment indicatorsMaturityMicro accessibilityLocation characteristicsModuleUnprofitable locations w/o growth potentialObtainable market sizeOutperformersCar passage and footfallPassage confirmationPassage VisibilityPenetrationLocal activityPotlocProtection areaRoad segmentsSales KPIsSales per family/householdSales per mailboxSales per inhabitantSimulationSegmentOpportunity frameworkTarget audienceTemporary situationBenchmarkPredicted salesPredicted sales per mailboxPredicted market shareActual driving speedUnderperformers UrbanizationUser rolesProjectsVisibilityWillingness to travelWealth indexZone

Sales per family/household

The sales per family or household is calculated as the total sales done in a certain zone by the number of families living in that zone. 
 

Last updated: 3/24/23, 1:41 PM

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