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Concepts & terminology
ActivationAggregated zone levelAverage basketBaseline networkBaseline periodBenchmarkingBrandCatchment areaChurn rateCompetitionCompetitive pressureUpdated platform terminologyConvenienceCoverage of KPIsCross-visit potentialCustomer areaDefault frameworkDetailed zone levelDeviation (LPF)Deviation map layerDrivetimeExperienceReality correction factorFrequencyFull market sizeFootprint periodGeocoderGross market spaceHalo-effectHALO uplift potentialInternal CannibalisationIsochroneKPILocation classificationLocation clusterLocation managementLocation Performance FrameworkLocation ViewLoyaltyMailboxes grossMailboxes netMarket sizeMarket ShareMarket sizingMacro environment indicatorsMaturityMicro accessibilityLocation characteristicsModuleUnprofitable locations w/o growth potentialObtainable market sizeOutperformersCar passage and footfallPassage confirmationPassage VisibilityPenetrationLocal activityPotlocProtection areaRoad segmentsSales KPIsSales per family/householdSales per mailboxSales per inhabitantSimulationSegmentOpportunity frameworkTarget audienceTemporary situationBenchmarkPredicted salesPredicted sales per mailboxPredicted market shareActual driving speedUnderperformers UrbanizationUser rolesVisibilityWillingness to travelWealth indexZone

Updated platform terminology

Summary of most relevant terminology changes:

  • Scenario is now simulation
  • The map layer trafic layer is renamed 'Actual driving speed'
  • The map layer 1,2,3 traveltime is renamed to 'Connection road network'
  • Market Potential is renamed to Market Size (not for Chargeplanner)
  • SWOT is renamed to opportunity framework
  • Theoretical KPIs are renamed to Predicted
  • Theoretical benchmark is now Benchmark (this avoids previous confusion with the predicted sales) 
  • Force correction is renamed to reality correction factor
  • Normal performers with low profits is renamed to Unprofitable locations w/o growth potential
  • Perfect Neighbors is renamed to Local activity

All updates are part of a broader UX exercise and have been vetted with customers to be able to serve a wider range of industries.

The naming of certain KPIs on your platform might still contain the old terminology; this will be tackled during the next scheduled maintenances.

Thank you for your understanding!

 

 

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