Coverage of KPIs

In the Marketing efforts module, it is possible to filter KPIs using a zone filter. For some of these KPIs it is relevant to know what the ratio is compared to the same KPI without a zone filter. This is what the coverage expresses.

Say you apply a zone filter in which you draw an isochrone of 0-10 minutes around all own locations and you focus on the KPI real sales. The coverage is the ratio of the real sales with the zone filter applied over the real sales of all zones (i.e. without any zone filter applied). In the example below, this is a coverage of 64%, that is, 64% of the real sales are realized in the 0-10 minute isochrone.

The coverage will be most relevant for the KPIs Market Potential, Real Sales, and Predicted Sales.