Calculate in batch new locations for optimal network expansion

The Hotspots project is an automated solution designed to test in batch the opening of hundreds of potential new locations. It relies on the model specifically configured for your platform, the same one you already use in the Location Planning module.

The main goal is to simplify the evaluation of a large number of locations at once, without having to manually configured and test each simulation one by one, as is the case in Location Planning.

How the project automatically processes each location

1. Added to the reference network: each location is individually added to your current network - or to one from a saved simulation (here you can learn how to do that).
2. Evaluation by your model: your platform’s model automatically assesses the expected performance of the location.
3. Sequential processing: once the evaluation is complete, the location is removed, and the next one is added, with no combined effects between them to avoid any cannibalization.

What the project will give you at the end of the calculation

• All results are compiled into a summary table showing key indicators from your model (predicted sales, impact on your network, potential cannibalization, etc.).
• Locations are displayed on the map, with a color gradient indicating their relative potential, allowing for a quick visual identification of high-potential sites.

This allows you to massively and quickly test multiple locations at once within a single project, and then compare them under consistent conditions to identify the most promising sites, even if they are located within the same neighborhood or city.

How it works

To start a Hotspot exercise project, you have to follow the steps below:

1. Create a project
2. Select a period
3. Choose a dataset
4. Prepare your list of locations
5. Upload the template
6. Calculate the project
7. Results interpretation guide after calculation 
8. Analyze and select relevant locations for further analyses
9. Export results
10. How to create a simulation based on your project (optional)
11. How to update your list of locations after calculation (optional)