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Resource Hub Overview
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Welcome!Module overview Understanding the building blocks of the modelPackage of articles to get you started Data sources & information about updatesThe RetailSonar business case: how to optimize your future network footprint ?
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Concepts
ActivationAggregated zone levelAverage basketBaseline networkBaseline periodBenchmarkingBrandCatchment areaChurn rateCompetitionCompetitive pressureUpdated platform terminologyConvenienceCoverage of KPIsCross-visit potentialCurrent state periodCustomer areaDefault frameworkDetailed zone levelDeviation (LPF)Deviation map layerDrivetimeExperienceReality correction factorFrequencyFull market sizeFuture state periodGeocoderGross market spaceHalo-effectHALO uplift potentialInternal CannibalisationIsochroneKPILocation classificationLocation clusterLocation managementLocation Performance FrameworkLocation ViewLoyaltyMailboxes grossMailboxes netMarket sizeMarket ShareMarket sizingMacro environment indicatorsMaturityMicro accessibilityLocation characteristicsModuleUnprofitable locations w/o growth potentialObtainable market sizeOutperformersCar passage and footfallPassage confirmationPassage VisibilityPenetrationLocal activityPotlocProtection areaRoad segmentsSales KPIsSales per family/householdSales per mailboxSales per inhabitantSimulationSegmentOpportunity frameworkTarget audienceTemporary situationBenchmarkPredicted salesPredicted sales per mailboxPredicted market shareActual driving speedUnderperformers UrbanizationUser rolesProjectsVisibilityWillingness to travelWealth indexZone

Mailboxes gross

Gross mailboxes are the total number of mailboxes within a country.

Remark! this data is only available for Belgium.

 

Last updated: 3/24/23, 1:27 PM

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