---
title: "When should I look at the benchmark vs. when at the predicted sales ?"
url: "https://kb.retailsonar.com/en/article/when-should-i-look-at-the-benchmark-vs-when-at-the-predicted-sales-"
language: "en"
last_updated: "2024-09-23T20:04:15.850Z"
---

# When should I look at the benchmark vs. when at the predicted sales ?

Short answer: 

If you want to **explore the growth opportunities for your current network**, you should analyze the **benchmark**, which can be found in the **Location Performance module.**

If you want to know **what's the impact of openings, closures or relocations on your current network**, you should calculcate & analyze the **predicted sales** by using the predictive model in **Location Planning.** 

**Why are the predicted sales of an existing location different from the benchmark of an existing location?** Because the predicted sales take into account a reality correction factor, to reflect reality. This is why the predicted sales of existing locations that are over- or underpeforming are never equal to the benchmark!

Read also: [how to use reality correction factors](https://kb.retailsonar.com/en/article/how-to-use-reality-correction-factors-).