---
title: "Overview screen display Marketing Efforts"
url: "https://kb.retailsonar.com/en/article/overview-screen-display-marketing-efforts"
language: "en"
last_updated: "2024-12-13T12:51:28.110Z"
---

# Overview screen display Marketing Efforts

## Screen display & functionalities

![](https://cdn-assets.productfruits.com/a5d299d8-4ca3-4f46-bb51-9a06cc00c19a)

* * *

### Module settings

#### Map settings

-   To **clear** all applied settings & reset the **default settings** (configured by us)
-   To **save** your applied settings in a **custom View** (this saves you to reapply settings for the next time)
-   To **load** preconfigured views (advanced settings) or a previously saved custom view 

#### Zone level selection

Choose the geographical zone level of the zone data on the map:

-   [Detailed](https://kb.retailsonar.com/en/article/detailed-zone-level) (or custom name)
-   [Aggregated](https://kb.retailsonar.com/en/article/aggregated-zone-level) (or custom name)
-   Other aggregation layers: only possible when configured

#### Period / simulation selection

Allows you to select which data you want to display: data from a preset baseline period or the (model) data from a previously created simulation.

#### Filter section

If you don't want to display all data (for the entire network, for all product segments and for all zones within the country)

-   **Filter on locations** from the different brand (groups)
-   **Filter on segments** (if multiple segments were uploaded - not always enabled)
-   **Filter on zones** (corresponds with your applied zone level)

* * *

### Data display 

#### Interactive map

Use the map to visualize the data corresponding to the applied settings for the selected baseline period/simulation.

Functionalities **left:**

![](https://productfruits-akamai.azureedge.net/production-public-cdn/40f94ccf-8ff1-4bc9-8679-cb5caa39992d) **Search** for addresses, place names or regions. An orange marker will be placed on the given address

![](https://productfruits-akamai.azureedge.net/production-public-cdn/695cff67-8f5b-4eff-b37a-9fb373949545) **Zoom in** on the map

![](https://productfruits-akamai.azureedge.net/production-public-cdn/f435bb89-db44-4d00-8c8d-7b20f7729f5f) **Zoom out** on the map

![](https://productfruits-akamai.azureedge.net/production-public-cdn/3b09ea93-00a0-4b70-826a-46385c50c7ce) Display the map in **full-screen mode**

Functionalities **right:**

![](https://productfruits-akamai.azureedge.net/production-public-cdn/77d75431-cc6b-4698-9e55-3c78b22ae5ba) Activate **map layers** to visualize data geographically

![](https://productfruits-akamai.azureedge.net/production-public-cdn/4dd03e62-240c-494f-8e91-126805dd0c3e) Consult the **legend** of the map layers

![](https://productfruits-akamai.azureedge.net/production-public-cdn/14d1b54a-c323-4522-8c21-dc1196975e25) **Print** the map display and export to PDF

Click on the displayed logo's and zones on the map to retrieve more information:

-   To open the **location pop-up** with all location information, click on the location logo's on the map 
    -   only for own locations and competitors (locations should be visible by enabling the corresponding map layers)
    -   open the **location view report** (automated report) of own locations (possible to save as PDF)
-   To open the **zone pop-up** with all zone information, click on a zone on the map 
    -   the zone code corresponds to the applied zone level
    -   open the **zone report** (possible to save as PDF)

#### Data overview

Summarizes all uploaded data in absolute numbers for your platform, usually divided into the following categories;

**Network data**

-   **Sales KPIs -** your sales data for your own brand locations only (will be N/A for other competitor brands)
    -   might contain the model results for your locations; KPIs are proceeded by 'predicted'
    -   Click on ![](https://cdn-assets.productfruits.com/733c5116-493a-4c01-8fa8-60aaf24578c6)to see the data for the location separately (corresponds to your location filter)

**Market data**

-   [Market size](https://kb.retailsonar.com/en/article/market-size) 
-   [Competition](https://kb.retailsonar.com/en/article/competition) - corresponds to the selected brands in the location filter
-   **Socio demographics** 
-   **Location characteristics -** the amount of local activity in the network for the applied period
-   *.... (other categories possible)*

Please note that the numbers of these data within these categories get recalculated when applying different filters in the settings. (Read [examine location](https://kb.retailsonar.com/en/article/examining-location-data) & [examine zone data](https://kb.retailsonar.com/en/article/examining-zone-data) for more information)

* * *

### Export to XLS - button

Export the data for the chosen filters to excel. Different export are possible.