---
title: "Module overview "
url: "https://kb.retailsonar.com/en/article/module-overview"
language: "en"
last_updated: "2025-05-26T08:40:51.601Z"
---

# Module overview 

There are **3 main modules** on the RetailSonar platform to use, each of them have a specific purpose and help you answer different business questions. There are also 2 extra modules that , if part of your license, allow you to also make larger batch calculations & updates. Those are only accessible for specific user roles.

1.  **Marketing Efforts**
2.  **Location Planning**
3.  **Location Performance**
4.  Data Management 
5.  Optimize

### Marketing Efforts

![](https://cdn-assets.productfruits.com/89027fe9-e753-40a2-8f59-9b715e60de07)

The Marketing Efforts module can be used to explore **the customer and market data in-depth from different perspectives**. This is possible for both existing networks and future sales networks (which you will create in Location Planning, see below).

The module allows you to;

-    Analyze all geographical data on **multiple zone levels** 
-   **Visualize catchment areas** of your (future) sales points
-   Analyze **competitor data**
-   **Compare performance data** for different networks and sales periods
-   **Export data to excel** in predefined or custom templates   
-   **Save your frequently used map settings** to save clicks
-   Access **in-depth location & zone reports** (PDF)
-   Use **prioritization rules** to target marketing campaigns

### Location Planning

![](https://cdn-assets.productfruits.com/fc555fe6-1395-47c9-a86f-659cd7d9279d)

The Location Planning module should be used to **activate the predictive model to calculate future network changes.** You can create endless simulations where you execute those network changes and calculate the impact.

The module allows you to;

-   **Construct simple or complex simulations** including closures, openings, relocations, takeovers and location updates to the own and/or competitors' network.  
-   **Analyze** internal and external **cannibalization dynamics**                     
-   **Visualize changes** from a geographical perspective
-   **Generate in-depth location reports for (new) locations** to share with other stakeholders.
-   **Save and share** your simulations with other users
-   **Transfer** your created simulations in bulk **to another baseline period**

### Location Performance

![](https://cdn-assets.productfruits.com/5c36fb59-79df-4ff4-95dc-68ba7174a902)

The Location Performance module aims to give **more insights on the performances of existing and new locations** and to do **benchmarking** **exercises.**

The module allows you to;

-   Consult different frameworks to get more **contextualization** about model outcomes
-   Assess **predicted performances** of existing locations
-   **Assess simulation results** by benchmarking with existing locations
-   **Verify growth opportunities** and define the right actions for underperforming locations (if an opportunity framework is configured)
-   **Detect real estate opportunitie**s for locations flagged as not profitable (if an opportunity framework is configured)

### Data management

![](https://cdn-assets.productfruits.com/33ff2f86-31d6-4b99-af22-b750302a2fa3)

*The Data Management* module is targeted to **update your current network data for the given baseline periods**, import data into the database and manage it yourself.

***Remark:*** *this module is only accessible if you were assigned a specific* [*user role*](https://kb.retailsonar.com/en/article/user-roles)*.*

### Optimize

![](https://cdn-assets.productfruits.com/8ea85f98-f5d0-4341-a420-9a5f84e00f98)

The optimize module allows you to use the predictive model for **large batch calculations**. You can launch & calculate different projects (hotspot exercises, optimal reduction exercises or testing optimal location characteristics) at the same time & all in once. This module starts from a list of addresses to calculate your most optimal network outcome.

***Remark:*** *this module is only accessible if you were assigned a specific* [*user role*](https://kb.retailsonar.com/en/article/user-roles) *and if it's included in your license.*

* * *

**TIP:** Start the "RetailSonar Welcome tour" from the help center button to be guided through the menu bar with the modules explained.

![](https://cdn-assets.productfruits.com/8dfc672e-d9ce-4971-8af7-f51146d8a59a)