---
title: "Market Share"
url: "https://kb.retailsonar.com/en/article/market-share"
language: "en"
last_updated: "2024-09-24T14:21:18.977Z"
---

# Market Share

The market share is the proportion of the market size that is attracted by your location or network as a whole. It is calculated as follows:

sales (eur) / market size (eur)

**Remark:** Market share can be expressed as 'Real market share', or as 'predicted market share', depending on the type of sales that is used to construct the KPI.