---
title: "How are the estimated cross-visits for local activity calculated?"
url: "https://kb.retailsonar.com/en/article/how-are-the-estimated-cross-visits-for-local-activity-calculated"
language: "en"
last_updated: "2025-06-13T15:28:49.753Z"
---

# How are the estimated cross-visits for local activity calculated?

**Local activity are locations of which we expect that - given a certain distance - it will lead to cross-visits for your locations.** These are visits the location might not have attracted as customer otherwise.

Several factors are taken into account when estimating the amount of cross-visits your location can attract:

**1.** The number of yearly visits to the location (can be found per local activity in Data Management)  
**2.** The percentage of visits who are potential visits for your own location. This percentage depends on the type of location, such as education, public transport, etc.  
**3.** The distance and urbanization of the surrounding area. The further away a location is, the less likely it is that a customer will make a cross-visit. Additionally, population density impacts willingness-to-travel. In rural areas customers have a higher willing to travel than in dense urban areas.

After estimating the amount of cross-visits, considering on all factors above, the actual cross-visit potential is calculated by multiplying the estimated cross-visits and the average spending per visits .

The image below provides an example illustrating how the factors mentioned accumulate to the cross-visit potential of three shops.

![](https://cdn-assets.productfruits.com/4eb4a7bf-f802-46bb-961b-d1f207e7649a)