---
title: "HALO uplift potential"
url: "https://kb.retailsonar.com/en/article/halo-uplift-potential"
language: "en"
last_updated: "2024-09-24T14:21:46.516Z"
---

# HALO uplift potential

Based on the defined Halo-effect we can measure the difference between the predicted sales and the real sales within the primary catchment area to **identify growth opportunities for the virtual channel**. **The uplift potential focuses on those locations where the Halo-effect is underperforming** (not enough online sales generated).