---
title: "Frequency"
url: "https://kb.retailsonar.com/en/article/frequency"
language: "en"
last_updated: "2023-03-28T13:11:26.249Z"
---

# Frequency

**Frequency** is defined as the number of times that a customer has made a purchase. Understanding how often a customer makes a purchase gives a sense of their engagement and loyalty.

If your location has a **low frequency** in the primary catchment area as compared to other locations in its cluster, then this can be an indication of loyalty issues.