---
title: "Cross-visit potential"
url: "https://kb.retailsonar.com/en/article/cross-visit-potential"
language: "en"
last_updated: "2025-06-13T15:31:22.735Z"
---

# Cross-visit potential

The cross-visit potential is the product of the *number of visitors* and the *potential overlap*. The former is the (estimated) number of **yearly visits** (note that this is the brand total). The latter is your estimated overlap, that is the percentage of those visits that is considered as **potential visits** for your own locations.

For each location and per local activity type a cross-visit potential will be calculated automatically. Evidently, a **high number of cross visits** indicates a high potential to profit from visits that are actually nearby to visit other locations.

The **validation** of this number can be done by comparing them within your own and competitive network. The overview of all cross-visit potential scores can be found in the Location Performance framework. Secondly, to help you interpret these numbers, you could multiply these visits with an **average spending**, to understand better the value these cross visits generate.